Let me paint you a picture that'll probably feel familiar if you've ever joined a fast-growing tech company in a commercial role.
You arrive. Smart people everywhere. The product is genuinely impressive. The energy is real. And then you start looking at how the business actually buys things — and you quietly have a small internal crisis.
Contracts that nobody's reviewed in three years. Software renewals handled by whoever happened to pick up the supplier's call. A six-figure professional services engagement signed off because the VP liked the person from the conference. No visibility into what's being spent, with whom, or on what terms.
This is the founding moment. It's messy, slightly terrifying, and — if you get it right — genuinely one of the most rewarding things you can do in this profession.
First, an honest admission
I've been in this position more than once. And I'll tell you straight: the first time, I got some of it wrong. My instinct was to build — quickly and visibly. Category strategies, sourcing frameworks, supplier governance. All the things a mature procurement function should have.
The problem is that the business wasn't ready for any of it. The stakeholders didn't trust me yet. The leadership team didn't really understand what strategic procurement even meant. And I was trying to implement frameworks into an organisation that saw procurement as, at best, a contract admin function.
What I learned is that in a founding role, the first thing you need to build isn't a process. It's credibility.
The 90-day rule
Whatever your instincts are telling you to build in the first few months — slow down. The most valuable thing you can do early is listen. Spend real time with the people who actually run the business: the Finance leads, the Product heads, the CMO, the engineering managers. Not to pitch procurement at them, but to understand what's actually painful.
You're looking for two or three problems you can solve quickly and visibly. Something that makes a senior stakeholder say "huh, I didn't know you could do that." A negotiation outcome that saves a meaningful amount on a contract they'd assumed was fixed. A sourcing process that moves faster than anyone expected.
That's your currency. You spend early wins to earn the right to build the harder, longer-term foundations. Skip this step and you'll spend the next year pushing water uphill.
Foundations before frameworks
Here's the other thing I'd tell my earlier self: resist the urge to build the sophisticated stuff too soon.
The SRM programme. The category strategy decks. The supplier scorecards. These are the visible markers of a mature function, and they're genuinely valuable — eventually. But they don't work without foundations underneath them.
Foundations are boring. They're also non-negotiable. They look like: basic visibility into what you're spending and with whom. A contracting process that's simple enough that people will actually follow it. A sourcing approach for your biggest or riskiest categories. The ability to tell your CFO, with confidence, what the company's top 20 supplier relationships look like commercially.
None of that is glamorous. All of it makes everything else possible.
The cultural challenge nobody talks about enough
In high-growth tech, the people who built the company are often the biggest obstacles to commercial process — and they're not wrong to be cautious. Speed and autonomy are genuinely how these businesses win. The last thing a fast-moving product team needs is a procurement function that adds three weeks to every vendor decision.
So the conversation you need to have, early and often, isn't "here's our new process." It's "here's how I'm going to make your life easier." That means being available. Turning things around faster than expected. Saying yes more than you say no, at least in the early days. Being the person who helps a team get to a good outcome quickly, rather than the person who stands between them and what they need.
The shift happens — and you'll know when it does — when stakeholders start bringing you in earlier. Not because they have to, but because they've worked out that involving procurement leads to better outcomes. That's the real milestone. Not the savings number. Not the framework you launched. The moment when the function becomes something people actively want to engage with.
The best procurement functions I've built didn't feel like procurement to the people using them. They just felt like good commercial sense.
Why it's worth it
Here's what I've come to believe about founding roles: the people who do them well develop a combination of skills that most procurement professionals never need to use at the same time. You're a strategist and an operator simultaneously. A diplomat and a negotiator. An expert who has to earn trust in a room full of people who aren't sure they need your expertise.
It's hard. It takes longer than you think. There will be moments where you wonder whether anyone actually values what you're doing.
And then you'll look back 18 months in, at the function you've built and the influence you've earned, and realise that this kind of work — the from-scratch, figure-it-out-as-you-go, build-something-real kind — is the most satisfying thing in commercial leadership.
Gerard Troy has built procurement functions from the ground up in New Zealand, the US, and the UK — most recently leading strategic sourcing across a global SaaS platform. He advises technology companies on commercial architecture and procurement transformation.